Diesel Watches

The Diesel watches story began when current owner and CEO Renzo Rosso and his former boss, Adriano Goldschmied of the AG Jeans company founded Diesel in Molvena, Italy in 1978. In 1985, Rosso gained sole acquisition of the company and three years later hired current Creative Director, Wilbert Das.

 

1991 saw the beginning of Diesel's international marketing strategy and Diesel has since become one of the foremost international fashion design companies, producing a wide range of jeans, clothing and fashion accessories. The Diesel brand is now present in over 80 countries with more than 300 Diesel stores of which 200 are owned by Diesel and the rest in partnership with local distributors.

 

All aspects of the Diesel brand’s image fall under Wilbert Das’ responsibility. This includes not only the clothing and accessory lines but the unique Diesel advertising and merchandising. Diesel's innovative marketing approach has led it to market their clothing in video games. In December 2008, Diesel announced a marketing partnership with Sony Computer Entertainment Europe to sell Diesel fashion designs in Sony's virtual world, Playstation Home.

 

Diesel create some of the most imaginative fashion products available. The Diesel design team have stylistic freedom to create lines designed for people who don't slavishly follow current trends. Diesel use pioneering new fabrics and manufacturing methods to guarantee high quality products. Diesel's revenue is derived mainly from the sales of denim, however Diesel also have very successful accessory lines such as fragrances, swimwear, underwear, footwear, bags, jewellery, sunglasses and a range of bold and extremely stylish ladies and gents Diesel watches. In fact, all Diesel accessories and watches display the boldness of the Diesel company logo.

 

The Diesel watch range is full of expressive designs and bold statements with evidence of retro styling. The watch cases and bracelets are predominantly manufactured in heavy stainless steel whilst the straps are chunky leather. Diesel's of-the-wall designs are typical of the characteristic Diesel philosophy. All Diesel collections, including the Diesel watch collection, are designed under the watchful eye of Diesel Creative Director, Wilbert Das. Although the design of the watches is in the hands of the innovative Mr. Das, the production of Diesel watches has been entrusted to the massively successful international watch producer, Fossil. The similarity in brand ideals is evident in this partnership, with Fossil watches having a proven history in creating affordable, fashionable and popular timepieces with retrospective, bold designs.

 

At Timepiece Watch Repairs we sell a large range of brand new Diesel watches at excellent prices. Each Diesel watch comes in high quality Diesel packaging and comes complete with a 2 year Diesel guarantee.