Fossil Watches

Fossil watches was founded in 1984 by brothers Tom and Kosta Kartsotis. The aim of this American watch brand was to produce affordable fashion watches. The Fossil watches were designed in a vintage authentic American style which turned out to be an enormously successful concept. Fossil watches continue this theme to this day with the company tagline, What Vintage Are You? In the early 90's, Fossil began to assemble their Fossil watches on their own specially acquired premises. As the company grew, Fossil began to diversify their product range and now also market leather accessories, jewellery, sunglasses and clothing. Now an international company, Fossil trade in over 90 countries around the world and have acquired numerous licensed brand names. Fossil watches are also available in independent Fossil retail stores and kiosks worldwide. Fossil watches manufacture watches under its proprietary Relic, MW, MW Michele, Mobilewear and Zodiac brands. Fossil watch license agreements include some of the world's most prestigious brand names in Diesel, Adidas, DKNY, Emporio Armani, Burberry, Callaway Golf, Columbia Sportswear, Michael Kors and Marc by Marc Jacobs. For these licensed brands, Fossil works with each company's design team to attain the desired authentic brand image. In 2001, Fossil completed the acquisition of three Swiss watch companies located in Bienne, Switzerland. This acquisition allowed Fossil watches to obtain the design, sourcing and production capabilities it needed to begin it's desirable higher-end Swiss watch-making business.

 

Fossil watches have a creative, retro-fashion approach to their Fossil watch designs. The company manufacture ladies and gents Fossil watches from stainless steel and the strap watches use chunky leather for the watch bands giving Fossil watches a quality feel. Each Fossil watch movement is of a high quality and Fossil supply each new watch with a two year manufacturers guarantee. The Fossil watch price point is also very affordable and encourages repeat purchases. All the brands that Fossil own or have licenses for have different design characteristics but the company philosophy remains the same as when the company started; to create fashionable, affordable watches. Fossil also produce other collectible watches. The designs have been based on a number of famous films and popular culture figures including Superman, Batman, Wonder Woman, Elvis Presley, Pirates of the Caribbean, Flash, Green Lantern, Snoopy, Pokémon, Star Wars, Chronicles of Narnia and Disney's Cars.

 

Fossil watches add thousands of new watch lines every year across all their brands. Because Fossil watches are designed in-house, the company can react quickly to the market and create new gents and ladies Fossil watches within a short time frame. Even though Fossil is predominantly a fashion brand, the company still develops new, cutting-edge technologies. This includes the colour changing technology used in the extremely popular Fossil Kaleido watches and the Wrist Net watches (developed with Microsoft) that allow the wearer to customise their watch using Microsoft's MSN network to display various web content. Fossil watches also own or license proprietary technology for select Fossil watch lines including Fossil's Big Tic watch technology and the Fossil Twist watches which utilise an automatic and quartz movement within the same watch case.

 

Fossil watches are also famous for their signature packaging. Fossil's trademark collectible watch tins have been around since 1989. In June 2006, Fossil announced the Tinspiration design contest, inviting U.S. artists to design artwork for the Fossil watch tins. The winning submissions were used on a range of the brand's limited edition watches in the summer of 2007. The contest was such a success that future design contests will be held. These iconic Fossil watch tins are extremely popular and many have become collectable and traded throughout the world. These box designs are just another example of the creative spirit the award winning Fossil graphic design team have become famous for.

 

At Timepiece Watch Repairs we stock a large range of Fossil watches in select stores. Each Fossil watch comes in one of the famous Fossil watch tins and has a 2 year manufacturers guarantee.